Before I developed our thought leadership strategy, the company’s executives were largely silent in the places where it mattered most. Through a pilot program that was later scaled, I worked with executive assistants and gained access to calendars to develop creative, copy, and best practices to publish on behalf of our senior leaders directly onto their LinkedIn profiles.

Working with our sales team, we developed a series of LinkedIn articles ghost written for our product manager in charge of a new service.
Creating a strong brand voice for our executive team was paramount and we wrote LinkedIn posts for them, developed through the executive assistants with access to their calendars.
Working with our sales team, we developed a series of employee advocacy posts linking directly to a new white paper.
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